We always tell people to live their life sensually, put their inhibitions away, and live in the moment. “We want people to have a more emotional connection to everything around them.
“We like to, at The Maker, not look at things in a traditional way,” he said. Glazman said that for him, it is an extension of the values he hopes to espouse through the experiences people have at The Maker. “When you smell the fragrance and you have the cocktail, you really connect all of the pieces, all of the characteristics of the fragrance together.” “Pia captured the spirit of the fragrance through those amazing cocktails,” Glazman said. How can we create that? How do we get to that form? How do we show the journey of two people? It’s a drink that changes over the time you drink it.” “But the story of The Naked is two people melting into each other. “It starts out nice, fresh, and clean - it’s a martini,” Bazzani said. You think, ‘Oh, I’ve been transported onto a Caribbean island or a pool.’”įor The Naked, Bazzani created a triple-layered ice cube that contains carrot juice - borrowing hints of carrot from the perfume - and changes the color and taste of the cocktail as it melts. It’s a tropical drink that’s fun and vibrant in color and is circusy. “Some of them smell more like what I tried to mimic, and others, like the Paradiso, it’s the identity. “Some of them have the actual notes of the perfumes in them,” she said. Use Next and Previous buttons to navigate Her corresponding creations set out to tell those stories in various sensual ways. The idea defied her thoughts about perfume, but as she and Glazman started brainstorming about the responses he wanted to evoke with perfume, it started to become clear how Bazzani could tell those same stories with drinks. “Lev was so passionate about it and he said he thought I could create something that will actually be tangible, (that) someone can actually taste what he was creating,” Bazzani said.
At the time, she didn’t even know the hotel had a signature fragrance line in the works. Bazzani said she was initially speechless when given the assignment. The fragrance cocktail program itself was Glazman’s invention, but it was Pia Bazzani, the master mixologist at The Maker, who was tasked with pulling it off. Like if you could experience your sense of smell as, instead, your sense of taste. The drink did not taste like perfume - it tasted like a translation of a perfume. Then I picked up the corresponding perfume, took a whiff, and with its fragrance still in my nose, took another sip of the cocktail.īefore experiencing this, I would not have told you that drinking anything alongside perfume, or associating a drink with perfume, could be pleasurable. I took a sip of my cocktail sans perfume. The drinks were served alongside a wooden holder that contained each of the hotel’s signature perfumes. She chose the Paradiso, inspired by the fragrance that is described as “lush fruits that smell like pure joy.” I chose the Libertine, inspired by the fragrance described as “divine citrus that smells like complete freedom.” We sat in plush chairs in a corner, where we each picked a cocktail from the fragrance pairing menu. “It’s sensual.”Įach table was filled, as was the bar. “This place feels like sex and money,” my friend said, taking it in.
It was almost jarring to move from the street, where colorful remnants of the day’s Pride parade could be spied, into The Lounge, which like the rest of The Maker, is a space dripping with bohemian opulence: velvet furniture, wood walls stained in a dark, lush tone, and curated art. I visited with a friend on a Saturday night. The Lounge offers a wide menu of cocktails, but it was the first page that I was there to experience: The Maker’s fragrance-cocktail pairings. That brings us to the Lounge, where the notion of getting lost in a place, getting lost in oneself, and getting lost in a fragrance converge in a way that defied my senses for at least a second or two. “Lev hopes people will have a favorite (scent) here, and then when you encounter that scent in the future, you’ll go, ‘Oh my God, my time at The Maker - I remember that moment,’” Ercole said. The idea behind the fragrance library, said head concierge John Ercole, is an extension of owner Lev Glazman’s vision that people lose themselves amid the hotel’s many splendors. It was there even before The Maker had its own fragrance line, which as of this spring can be purchased online through Sephora. Inside, a wooden case houses dozens of high-end perfumes. Hotel guests have access to the hotel’s fragrance library, a small alcove at the end of a hallway. An obsession with fragrance has long been part of The Maker’s credo.
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